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Résumé
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Polo Ralph Lauren Survival Guide
To promote Polo Ralph Lauren’s new fall collection, we created How to Survive a Weekend in the Woods Instagram mini-series. Covered by Esquire, Glamour, FADER, Mashable, PSFK, Complex, and more for a total of 46,177,942 quality impressions.
In 19 days, Ralph Lauren's Instagram got 33,000+ new followers. The mini-series was shot and edited entirely on an iPhone using the Instagram app for the purists.
Director : Jacob Lincoln
Content Partners: HYPEBEAST, Bureau of Trade, Lord Huron, Marcus Samuelsson