Daniel Kim GCD/AD
The Batting Lab
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Résumé
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SAS The Batting Lab
Most in-demand jobs by 2030 will require the ability to work with data, but less than half of kids understand it. However, they understand baseball, which already has data science baked into every aspect of the gameplay and form. We used their love of the game to teach them the power of data.
SAS, the industry leader in data analytics, and McCann teamed up to create the first ever AI-powered batting cage that could analyze 50,000 points of data to help improve kids’ swings, stance, load, trajectory, and more.
After a 12-week program inside The Batting Lab, the little leaguers not only improved their swings, they all improved their understanding of data. We also released The Data Playbook, an interactive digital version of the program for anyone to follow at home.
Cage design by obj. UI by VOLVOX.
SAS, the industry leader in data analytics, and McCann teamed up to create the first ever AI-powered batting cage that could analyze 50,000 points of data to help improve kids’ swings, stance, load, trajectory, and more.
After a 12-week program inside The Batting Lab, the little leaguers not only improved their swings, they all improved their understanding of data. We also released The Data Playbook, an interactive digital version of the program for anyone to follow at home.
Cage design by obj. UI by VOLVOX.
Hardware at Clios, ADC, Webby’s, Effies, and more.